In Egypt, many local supermarkets sell ISIS products; such as cereals, teas and honey. ISIS is the brand name of some products of a company called SEKEM, which produces products ranging from phytopharmaceutical medicines to cotton textiles. In 2012, SEKEM established Heliopolis University for Sustainable Development, a private University in Cairo, with the aim of teaching and developing tools to foster sustainable development in Egypt. This move might seem surprising coming from a company that aims to making profits. In this report we will review the background of SEKEM, in order to understand their motivations in networking with the academic world.