“Benzion targets selling one million copies of the photo that catapulted its sales on the local market since it was first offered in April,” the company said in a statement on Thursday (May 10).

It added that it will offer 4,000 copies soon at a rate of LE295 (roughly $50) per one copy as a first stage.

One of the remaining entities of the Holding Company for Trade that had been disintegrated following the Omar Effendi sale deal, Benzion, with a capital of LE7 million, aims to generate profits up to LE100 million for its 2012-2013 sales. [Muhammad ‘Abd al-‘Ātī, al-Misrī al-Yawm, May 12, p. 20] Read original text in Arabic