It always grabs my attention what is happening of generated uproar every year with the coming of the Valentine Day or even the Egyptian Valentine's Day, and how some refuse to make these Western customs part of our Egyptian society. It always raises the issue of intellectual invasion of our youth, and the loss of Egyptian and Islamic identities. The uproar generated is usually accompanied by the issuance of some fatwas rejecting these innovations, or at least express contempt for that. Some people refuse Valentine Day to be a holiday; for them, holidays are exclusively ʿĪd al-Fiṭr and ʿĪd al-Aḍḥa.

The campaign against the concept of Valentine Day is linked to the promotion of the famous popular proverb, “nothing that comes from the west pleases the heart,” in other words, rejecting all that comes from the foreigners, especially the West, rejecting any global culture or the adoption of international ideas, customs and traditions exchanged among nations and peoples, as if such would eliminate national and religious identities.